Farm to Film

A health-first boutique grocery store commissioned us to produce a commercial focusing on their organic offerings and locally sourced produce. We wanted to showcase the beauty of healthy and organic choices, all while telling a visual story that resonates with our audience.

We began our creative process with collaborative script discussions with the clients. Together, we carefully crafted a narrative that emphasized the freshness, health benefits, and organic nature of the groceries on display. It was essential to encapsulate the essence of the store and its commitment to providing quality, nutritious products.

One crucial decision in this process was selecting the perfect voiceover artist. After careful consideration, we opted for a professional female voice, one that exuded warmth and was perfectly aligned with the values of the healthy grocery store. It was a choice that would later prove instrumental in bringing the entire commercial to life.

Shooting on-site at the grocery store presented both opportunities and challenges. We staged the grocery store for every shot. The drone shot of the farm, our pièce de résistance, added an extra layer of visual richness, connecting viewers with the origins of the products they could find in-store.

The production process was a testament to the power of visual storytelling and how each element, from script to voiceover, played a crucial role in crafting a message that resonated with our audience.